Barcelona are continuing their pace in the January transfer market with boss Xavi Hernandez adapting a personal approach to their dealings.
Barca have already completed the signing of Ferran Torres from Manchester City for an initial fee of £46million, with potential add-ons meaning the deal could rise to £54million.
That followed on from Dani Alves becoming the first signing of Xavi’s rein at the club – the Brazilian returning to the Camp Nou after five-and-a-half years away.
The club are also actively working on a deal to sign Spain international striker Alvaro Morata from Juventus and are monitoring the situation of Cesar Azpilicueta – who is out of contract this summer at Chelsea.
Furthermore, the Blaugrana are attempting to convince Ousmane Dembele to pen a new deal at the club on reduced terms – allowing them to free up wages for new signings.
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Barca’s well-documented financial problems away from the field have led to a sharp decline of results on the pitch and an exodus of star players from the club.
Lionel Messi and Antoine Griezmann were among the players to exit last summer, joining the likes of Luis Suarez, Arturo Vidal and Ivan Rakitic in departing the Camp Nou.
That has led to an imbalanced squad, bloated by B-team players and youngsters along with multiple longer serving players who the club have been unable to shift from their books.
Xavi prioritised multiple signings in his first transfer window, despite it being in the middle of the campaign and a notoriously difficult time to conduct major business.
The club’s agreement of a new bank loan afforded them the funds to sign players on transfer fees this month but players must be moved on if they are to comply with La Liga’s wage restrictions.
Xavi has adapted a personable message in order to convince the players that he wants at the Camp Nou to join the crisis club.
The Catalan giants are out of the Champions League and in a battle to secure a top four spot in La Liga – which is far from being guaranteed this campaign.
The signing of Spain international Torres and the club closing in on Morata show that their pull is still more significant than any other club in the division outside of the capital Madrid.
Xavi has been a key player in that, as he has been personally phoning his transfer targets rather than the business being conducted solely through club officials.
The former midfield maestro is keen for that personal touch to be felt in negotiations, by directly addressing the players and explaining why he wants them to join his squad.
It looks set to be a whirlwind few weeks at the Camp Nou but the club’s transfer plans are becoming increasingly clear and Xavi is at the heart of ensuring that they land their desired targets.