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The most sustainable packaging meets at the Hispack fair | Business

Six hundred exhibitors from 19 countries and around 1,100 commercial brands represented at an event that is expected to bring together more than 25,000 attendees. These are the figures from Hispack, the Spanish container and packaging fair that is held between May 24 and 27 in pavilions 2 and 3 of the Fira de Barcelona site.

In the words of its director, Xavier Pascual, it is an ideal event for companies and the public to see to what extent the packaging It is “a great driver of innovation in many industries, not only at the level of product improvement, conservation and user experience for the consumer, but also in manufacturing processes and operations, infralogistics, handling, storage, distribution or sale. ”.

Pascual is aware that the fair arrives in a complex context, after two years of pandemic and in the midst of the emergence of “new derivatives such as the supply crisis or the increase in energy costs”. This perfect storm is having a profoundly transformative impact on the packaging industry. For its director, “Hispack can be an important catalyst for commercially boosting the market and promoting innovation processes in many industries”. The fair is emerging as “an unavoidable meeting point for the sector that will provide professionals and users with interesting ideas, knowledge and versatile solutions to adapt to the new context, as well as to the regulatory, technological and consumer habits changes that are taking place”.

Sustainability and automation are going to be the two main priorities of this year’s edition. The fair thus comes out in step with the development of new legislative frameworks that affect the composition and manufacturing processes of packaging, as well as a growing environmental awareness in society as a whole. A substantial part of the 60 planned activities, in which more than 200 speakers will participate, will focus on packaging sustainable, with a special emphasis on its life cycle and its connections with the supply chain. As an appetizer to the intense activity that is going to take place these days, Hispack has presented a complete diagnosis of the sector entitled The packaging, industry innovation engine. It includes data such as the 29,750 million euros of turnover reached in 2020, which represents 4.37% of the total turnover of the Spanish industry and 2.65% of GDP.

This year, the Hispack celebration also coincides with that of Graphispag, the exhibition for the graphic industry and visual communication, which will occupy Hall 1 and will bring together a hundred exhibitors. This is an attractive synergy, given that it will allow brands and service providers of packaging become familiar with the novelties that are taking place in the world of design and graphic technologies.

He knows in depth all the sides of the coin.

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