Weddings take off the corset | Business

Weddings are not like before. Now, people get married all the time. No matter the season or the day. “They have lost a bit of seasonality. Before the pandemic they were concentrated between April and June. Now there are all the months of the year. They are even held on Thursdays and Sundays, days that were not used to, says Julia González, director of 1001 Bodas, the benchmark fair in Spain for products and services for this type of party, which will take place from 28 to 30 October at the Ifema fairgrounds in Madrid.

Throughout these days, between 14,000 and 15,000 people are expected to attend the event, the same influx as before the health crisis broke out. “Our main public are couples,” says the director. In this space they will coincide with more than a hundred firms dedicated to bridal fashion, catering, decorators, photographers and videographers specialized in celebrations, rental cars, travel agencies and a wide range of suppliers. “More than 150 brands have been confirmed,” says González. Couples look for personalized products, fresh and original ideas. “There is a lot of desire to enjoy this moment after the stoppage of the pandemic.” Proof of this is the motto of this twenty-third edition: Illusion to celebrate.

The data confirms it. Marriages in Spain are going from strength to strength. During 2021, even with certain health security restrictions, some 147,823 marriages were registered throughout the country, 63% more than in 2020, according to the National Institute of Statistics (INE). But the figure is still below the 166,530 weddings that occurred in 2019. The expectation, according to González, is that the number of weddings may already be at pre-pandemic levels at the end of this year. This will have an impact on companies related to these celebrations. “The sector is alive and working very well,” he stresses.

designer shows

During the three days in which 1001 Bodas is celebrated, visitors will see parades in which designers such as Félix Ramiro, María Salas, Deiver Luengo, Vertize Gala and Lucia Cano will participate. They will also be able to carry out a free workshop, whether on wedding dance, creative letters for invitations or packaging for details. The agenda of activities is complemented by live musical performances by various artists and the draw for a trip around the world.

Planning a wedding is quite a challenge. “The first thing is to rent the farm or the place where the celebration will take place. From there, you see the date, the decoration, the costumes, the music…, all the details, even the honeymoon”, summarizes González. At 1001 Bodas there is a varied offer to satisfy any type of celebration and, above all, for different budgets.

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